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Social Media Marketing Course

 10,000

COURSE DESCRIPTION

Social Media Marketing is one of the essential requirements of every business owner or Individual Professional. With the rise of the digital age, businesses are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

Description

CERTIFICATION

Earn a Certificate upon completion

LEARNING OUTCOMES

  • Introduction to Social Media Marketing
  • Understanding the Social Media Ecosystem
  • Understanding the Social Media Marketing Platforms
  • Research & Market Analysis (Competitor Analysis)
  • Social Media Management
  • Fundamentals of Social Media Advertising
  • Advertising with Facebook, Instagram, Messenger, WhatsApp, & other platforms.
  • Measuring & Optimizing Social Media Marketing Campaigns
  • Social Media Marketing for Specific Services / Businesses

WHO THIS COURSE IS FOR:

  • Online Marketers
  • Busy Entrepreneurs
  • Affiliate Marketers
  • eCommerce Business Owners
  • Bloggers
  • Business Owners
  • Influencers / Bloggers / Celebs / Public Figure
  • Students / Housewives

REQUIREMENTS

  • Just able to use computer & internet
  • A computer & internet connection
  • A desire to grow your businesses via Social Media Marketing!

SKILLS YOU WILL GAIN

  • Social Media Management
  • Social Media Marketing
  • Online Paid Advertising
  • Freelancing
  • Meta / Facebook Ads Manager
  • Meta / Facebook Advertising

COURSE CURRICULUM

MODULE 1: INTRODUCTION TO SOCIAL MEDIA MARKETING

Lecture 1.1: Understanding the Social Media Ecosystem

Lecture 1.2: Beginners Guide to Social Media Advertising

Lecture 1.3: Campaign and Budget Planning

Lecture 1.4: Advertising Essentials & Creative Tools

Lecture 1.5: Understanding the Social Media Platforms

Lecture 1.6: What is Algorithm? And How Algorithms Works for different Social Media Platforms?

MODULE 2: SOCIAL MEDIA MANAGEMENT

Lecture 2.1: Social Media Audit

Lecture 2.2: Competitive Analysis

Lecture 2.3: Creating and Scheduling the Content

Lecture 2.4: Creating Monthly Content Calendar

Lecture 2.5: Understanding the Hashtags

Lecture 2.6: Customer Support / Social Media Engager

Lecture 2.7: Educational Resources

MODULE 3: SOCIAL MEDIA ADVERTISING

Lecture 3.1: Introduction to Audiences in Ads Manager

Lecture 3.2: The 3 Types of Audiences (Core Audiences, Custom Audiences, Lookalike Audiences)

Lecture 3.3: Choose Ad Placements in Ads Manager

Lecture 3.4: Optimization & Spending Controls

Lecture 3,5: Scheduling Your Adset & Estimate Your Audience Reach

MODULE 4: CREATE YOUR ADS AND EVALUATE YOUR CAMPAIGN RESULTS

Lecture 4.1: Create Your Ads and Evaluate Your Campaign Results Overview

Lecture 4.2: Ad Formats

Lecture 4.3: Creating Your Ads in Ads Manager

Lecture 4.4: Edit and Troubleshoot Your Campaign

Lecture 4.5: Understand Your Campaign Result

Lecture 4.6: Analyze Your Campaign Results

Lecture 4.7: How the Campaign Objective Determines Your Key Metrics

MODULE 5: BUILD YOUR OWN CAMPAIGN IN ADS MANAGER

Lecture 5.1: Build a Full Campaign in Facebook Ads Manager Overview

Lecture 5.2: Campaign Brief for Ads Manager Walk Through

Lecture 5.3: Campaign Creation for Ads Manager Walk Through

Lecture 5.4: Project Overview: Build a Campaign in Facebook Ads Manager

Lecture 5.5: Congratulations!

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