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Google Ads Mastery Course

 7,000

COURSE DESCRIPTION

In exclusive Google Ads course, you will learn how to get started with Google Ads and create successful Search, Display, Shopping, Video and App campaigns to reach new customers and grow your business.
You will drive qualified traffic, or best-fit customers to your business while they’re searching on Google, for products and services like the ones that you offer or reach users based on what they’re passionate about and their habits and interests.

Description

CERTIFICATION

Earn a Certificate upon completion

LEARNING OUTCOMES

  • Google Ads Fundamentals
  • Targeting and Bidding
  • Creating Ads and Adding Keywords
  • Conversion Tracking
  • Optimization
  • Display and Remarketing
  • Shopping Campaign
  • Video Campaign
  • App Campaign

COURSE CURRICULUM

SECTION 1: GOOGLE ADS FUNDAMENTALS

You will learn how to get started with Google Ads and create successful campaigns to reach new customers and grow your business.

Lecture 1.1: Instructor & Course Intro

Lecture 1.2: What is Google Network?

Lecture 1.3: Anatomy of Search Result Page

Lecture 1.4: How does Google Ads Work? (Ad Rank)

Lecture 1.5: Account Structure

Lecture 1.6: Campaigns Goals and Types

SECTION 2: TARGETING AND BIDDING

Learn about Google’s automated bidding strategies & how to identify the benefits of Google Audience Solutions, and harness the power of your own data to reach your marketing objectives.

Lecture 2.1: Campaign Name

Lecture 2.2: Networks

Lecture 2.3: Start & End Date

Lecture 2.4: Location Targeting

Lecture 2.5: Language Targeting

Lecture 2.6: Audiences

Lecture 2.7: Walk Through: Budget

Lecture 2.8: Walk Through: Bidding

Lecture 2.9: Ad Schedule

Lecture 2.10: Ad Rotation

Lecture 2.11: Ad Extensions

SECTION 3: CREATING ADS AND ADDING KEYWORDS

Understand keyword match types and how they control which customer’s search terms will trigger your ad. Also, learn about what makes up a text ad, creative best practices, and how to create effective text ads that deliver the right message.

Lecture 3.1: Keyword Selection Criteria

Lecture 3.2: Common Keyword Categories

Lecture 3.3: Google Keyword Planner

Lecture 3.4: Keyword VS Search Term

Lecture 3.5: Match Types

Lecture 3.6: Negative Keywords

Lecture 3.7: Anatomy of a Text Ad

Lecture 3.8: Ad Group Formation

SECTION 4: CONVERSION TRACKING

Want to make more profitable advertising decisions? Learn how to begin tracking significant actions taken by users in response to your digital advertising so you can make more informed decisions.

Lecture 4.1: Walk through: Adding Conversion Tracking

SECTION 5: OPTIMIZATION

Become an analyst and view the data that matters. Learn how to gain key insights and put them into action to improve your Google Ads performance

Lecture 5.1: Optimization Overview

Lecture 5.2: Search Term Analysis

Lecture 5.3: Ad Split Testing

Lecture 5.4: Analyzing Segments

Lecture 5.5: Location Analysis

SECTION 6: DISPLAY AND REMARKETING

Master the fundamentals of using Google Display to deliver effective display campaigns that grow awareness, influence consideration or drive action for your business.

Lecture 6.1: Intro into Display Campaigns

Lecture 6.2: Walk Through: Expand Strategy

Lecture 6.3: Walk through: Re-engage Strategy

SECTION 7: SHOPPING CAMPAIGN

Learn the basics of Shopping ads and grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.

Lecture 7.1: Intro to Shopping Campaign
Lecture 7.2: Walk Through: Google Shopping Campaign

SECTION 8: VIDEO CAMPAIGN

Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.

Lecture 8.1: Video Ad Formats

Lecture 8.2: Walk Through: Video Campaign

SECTION 9: APP CAMPAIGN

Advance your understanding of the apps ecosystem and learn how to take advertising performance to the next level with Google App campaigns

Lecture: 9.1: Walk Through: Universal App Campaign

SECTION 10: CONCLUSION

Showcase your mastery of Google Ads in Search, Display, Video, Shopping Ads, Apps and Measurement

Lecture 10.1: The Wrap-up

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