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As a business, you want to make sure that you’re doing everything in your power to increase conversions from your Facebook Ads. Check out these 10 Pro Facebook Ad Design Tips to help increase your conversions!


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Facebook advertising has major advantages. But you need to plan your ad carefully and test and tweak it to maximise its effectiveness. Facebook advertising is a powerful tool for boosting sales. 

But you need to plan your ad carefully and test and tweak it to maximise its effectiveness. 

“People say, ‘Well, I make 100 sales a month, so I should just spend $1,000 on Facebook and bam, I’ll be rich,’ but they all give up after a short period,” says Jonathan Gebauer, CEO of CognitiveSEO. 

With the right combination of copy, design, and components, you can generate higher returns from an ad.

But most business owners lose without knowing what will work the best for Facebook ad design to increase conversion rate.

Facebook ads are a great platform to use when promoting a new product. However, it would help if you considered that not everyone would purchase your product – and that’s okay.

There are many ways to advertise your product, and the more you practice, the better you will succeed.

5 Pro Facebook Ad Design Tips to Increase Conversions

5. Using Carousel Ads to Tell Stories

People love stories. Says who? Facebook. 

To improve conversions from your carousel ads, consider creating several carousel ads with different amounts of text.

Your ad copy needs to tell a compelling story. Like having multiple headlines on a single image or video ad, carousel ads can have numerous headlines or messages sequenced together. 

Similarly to having multiple headlines on a single image or video ad, carousel ads can have numerous headlines or messages sequenced together. 

When considering your Facebook ad copy, include phrases like “read on” or “learn more” to attract attention and stimulate curiosity.

4. Create a Before & After Pictures

Fitness before and after ads are an effective form of advertising – especially for fitness companies. There are, however, some rules Facebook has put in place against their usage.

Some examples include: Photos must be clear, and Photos must be from actual users. Photos must portray a healthy amount of change.

Facebook will appreciate you as long as images are clear and don’t show unrealistic before and after photos; fitness companies can run effective ads on Facebook.

It is a fun process where you need a prior set-up before you are engaged to proceed with the strategy into action.

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3. An Inside Look at Your Product

Showing your product to produce is something we propose. Make a note of it as your featured image.

This may help to increase brand familiarity and engagement, as well as boost traffic results for your Facebook ads.

Let’s look at the advantage of showing the product images on Facebook ads,

2.  Make Sure your Ad is A/B Tested before Publishing

The text on your Facebook ad design is important. However, the image you choose is the initial point of contact for customers with your business and advertisement.

Make sure your image contains intriguing language so that viewers can determine whether or not they want to read more.

The importance of image ad copy is 80 per cent higher than that of Facebook ad copy. Make sure the wording complements the graphics while still being catchy while crafting the picture ad content.

Giving the proper wording on the image is important in getting people to click on the product ad, which is why you should always conduct a/b testing before releasing your Facebook ad.

1. You can Include People in Your Facebook Ads

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